Tagline spotted on an NBC article:
"A Maryland couple goes the extra mile looking for their lost dog."
This awkward sentence is, of course, all the fault of "couple" and its chameleon-like ability to shift from being singular to plural in the space of five words. "A Maryland couple go the extra mile" sounds a little odd in American English (though in UK English I think it would be perfectly fine; they tend more towards treating words like "couple" and "team" and "group" as plural). "A Maryland couple... looking for its lost dog" sounds considerably odder. It's hard to rewrite the sentence to omit the word "couple", since we don't have a good synonym for this context and even poor synonyms like "pair" have the same issue. For a news site tagline spot, there's certainly an issue of word count, too.
My off-the-cuff solution would be to leave "goes" as it stands and replace "their" with "a". That makes the couple's motivation slightly ambiguous, but it can generally be assumed that they wouldn't go the extra mile for a dog they didn't have some sort of significant attachment to. In fact, the actual headline doesn't state outright that the dog is theirs, so this level of ambiguity is clearly okay with whomever is writing headlines and taglines.
I would also personally be okay with changing "goes" to "go" and leaving "their" intact, but I'm betting AP style (on which many newspaper and news site styles are based) would shoot that down. Note that the headline begins "Couple Hires Detective"; couple-as-singular is the rule here, so "their" is the one that has to go.
The actual content of the article is beyond the scope of this discussion, and a good thing too. Some people have more dollars than sense.
Showing posts with label discoveries. Show all posts
Showing posts with label discoveries. Show all posts
Thursday, July 26, 2007
Tuesday, July 24, 2007
Very good, class.
Today's lesson is on the en-dash. The en-dash is the same length as a lowercase 'n', longer than a hyphen and shorter than an em-dash. It is used to hyphenate multi-word phrases.
"non-meringue fetishists" (hyphen) refers to fetishists whose fetish is not meringues.
"non–meringue fetishists" (en-dash) refers to people who are not meringue fetishists.
This is, sadly, a real-world example (not a real–world example), albeit with the fetishized noun changed to protect the writer. I will be editing it out altogether, as I feel one should do with most en-dash phrases, but figured I'd make an object lesson of it first.
The en-dash is also, more commonly and less egregiously, used inclusively between numbers, time periods, monetary amounts, etc. "The gallery is open Mon–Fri, 2–7 p.m., March–October. Admission is $15-20 sliding scale. For more information, see catalog pages 17–22."
These are the only uses that CMS14 allows, but other authorities use it to replace the word "to" in sports scores ("The Yankees beat the Red Sox 78–2"*) and other relationships ("Paris–London trip", "mother–daughter talk") as well as to connect any pair of proper nouns where both modify a following noun but do not modify each other ("McCain–Feingold bill"). I find all of that far too complicated, so I stick with the Chicago rules.
* I acknowledge that this example may be slightly gratuitous, but I couldn't resist.
"non-meringue fetishists" (hyphen) refers to fetishists whose fetish is not meringues.
"non–meringue fetishists" (en-dash) refers to people who are not meringue fetishists.
This is, sadly, a real-world example (not a real–world example), albeit with the fetishized noun changed to protect the writer. I will be editing it out altogether, as I feel one should do with most en-dash phrases, but figured I'd make an object lesson of it first.
The en-dash is also, more commonly and less egregiously, used inclusively between numbers, time periods, monetary amounts, etc. "The gallery is open Mon–Fri, 2–7 p.m., March–October. Admission is $15-20 sliding scale. For more information, see catalog pages 17–22."
These are the only uses that CMS14 allows, but other authorities use it to replace the word "to" in sports scores ("The Yankees beat the Red Sox 78–2"*) and other relationships ("Paris–London trip", "mother–daughter talk") as well as to connect any pair of proper nouns where both modify a following noun but do not modify each other ("McCain–Feingold bill"). I find all of that far too complicated, so I stick with the Chicago rules.
* I acknowledge that this example may be slightly gratuitous, but I couldn't resist.
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